Based on the very positive experience with our seats since the opening of the Allianz Arena, the FCB seat range was a natural choice for Bayern München when it came to rebranding the Arena in the club colours. Special challenges were the short installation window during the summer break as well as the giant display of the club’s emblem over all three tiers. The club’s official mantra „Mia san mia” was scripted across the lower tier of the main stand. Fans and sports clubs quickly snatched up the old seats and the proceeds were donated to charities.